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Alice Cooper, as you may know, was a pioneer of shock rock. In fact, he was so shocking that one of his biggest hits was the ballad we're profiling here today. Alice had become so soft by 1978 that this record even appeared on Billboard's middle-of-the-road chart alongside the Carpenters and Engelbert Humperdinck.
Yet - as is often the case with songs profiled here - I never saw the video for this now-lost hit until I stumbled upon it on YouTube. Believe it or not, YouTube used to have stuff other than police bodycam videos and AI-generated editorials attacking parents who speak at school board meetings. I found Alice's video back when the big YouTube fads were family vlogs and cosmetic dentistry ads. Those were the days, huh? The "How You Gonna See Me Now" clip actually is a conceptual video instead of just a stage performance, as Alice is wheeled into a psychiatric ward where he chews bubble gum.
One particular Alice Cooper-related incident highlights just how stodgy our local TV stations are. In 1972, ABC debuted a late-night series called In Concert, which featured taped performances of music acts of the era. The show's premiere included Alice Cooper. But our local ABC affiliate broke away from that episode, as they considered Alice too shocking for Cincinnati airwaves - even late at night. The show was replaced with a Rawhide rerun. It was believed that this was the only ABC affiliate in the whole country that didn't show this In Concert episode.
This censorship caused teenage fans of the singer to picket the station. Following these protests, the station decided to broadcast the episode later - but with Alice's appearance removed. The station's manager then said he wasn't opposed to all rock concerts, because "we think they're going to be a smashing success."
"Going to be"? It was already 1972. Rock concerts had been "a smashing success" for 20 years. That's like if somebody today said, "We think the Internet is going to be a smashing success."
That wasn't even the only incident like that on our local network affiliates in that era. A few years later, Cher got a new show, and our CBS affiliate reportedly refused to show it, as they considered Cher's outfits too revealing.
Alice Cooper was one of these acts who went on to make a stunning comeback in 1989 along with many other 1970s performers. A year or so after that, I was at my desk at school and was flipping through an atlas they had. That was one of approximately 3 books in the whole school, so that was the only activity we had. When I paged past the map of Michigan, one of my classmates saw it and noted that the Wolverine State is "Alice Cooper's hometown."
Not long after, this student came to school drunk. For him, school was out forever.