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"Led Zeppelin rules!"
Robert Plant was the legendary lead vocalist of Led Zeppelin, one of the pioneering bands of heavy metal. Of course, this blog is designed to cover every popular music genre, from metal to rap to country to soft rock to new wave to R&B, but metal might not be represented as well as many readers would like.
However, there was a time in my youth when I actually sort of admired some metal acts, including those with few or no chart singles. I had pals who liked metal to the complete exclusion of everything else. I also noticed that metal was under particular attack from the censors. But this censorship spread to other styles of music. A particularly aggravating incident took place in Baton Rouge, Louisiana, where some right-wing preacher forced the cancellation of an Ozzy Osbourne concert. The clergyman vowed to keep all hard rock shows out of Baton Rouge, but the ban also reportedly kept Barry Manilow and Alabama out of town. Forty years later, local residents said the Baton Rouge concert scene still hadn't recovered.
(Some years before the Baton Rouge ban, a city-owned venue in Denver banned rock concerts. The band America - who gave us such dangerous anthems as "Daisy Jane" and "The Border" - was deemed too hard to be allowed to perform there. A lawsuit by the band's promoter forced the city to relent. This venue is still said by music fans to be one of the worst around. Shrine Auditorium in Los Angeles might be worse though, as it gets terrible reviews due to abusive staff.)
Led Zeppelin was still one of the most widely admired bands in the world even several years after they tragically disbanded. So at one point, MTV opted to air a Led Zeppelin special. It was around that time that I first heard the expression that something "rules." MTV kept running a promo for this special that featured a group of teenagers declaring, "Led Zeppelin rules!" It wasn't just a statement. It was an exhortation.
That was also after Robert Plant's solo single "Big Log." It's hard to imagine a slice of blues rock like "Big Log" appearing on top 40 radio today, but back then, it didn't seem strange to me. This was before pop stations began dropping each genre little by little (as another one of his singles would say) and not adding new ones quickly enough to replace them. By the end of the 1980s, I was told that songs like "Big Log" would never be played alongside later music, for fear that each would scare away fans of the other. This extreme narrowcasting signaled the rise of the 15-second mind.
And where did the title "Big Log" come from? I know you're getting excited hearing all this talk about "logs", much like how any mention of David Bowie is sure to rehash the story about "elimination", but we can only rely on toilet humor for so long. It turns out that the song is called "Big Log" all because Robert found an old log that he used for firewood.
The record might sound like it would have belonged on album rock radio. But with the narrowcasting of today, it now seems downright weird that it was ever heard on top 40 radio.